Post-Crysis 3, Crytek goes free-to-play
Posted by max at June 10th, 2012
Crytek CEO Cevat Yerli revealed that all future projects from the company will be free-to-play, according to an interview with VideoGamer.com. Yerli noted that “the future is online and free-to-play,” and that the company is in a transitional phase, focusing future games and platforms around those models after completing current contracts for games in development.
Crytek’s first game to venture into the free-to-play market is Warface, first introduced to Asian regions in late 2010 and coming to North America in 2012. Yerli cited Warface as an example of future titles from the company, which “implies budgets of between $10 million to $30 million… but at the price-point of $0 entry.”
Yerli explained that the free-to-play business model is the most user-friendly, as opposed to premium content structures. “If you look at what kind of games are done in the packaged goods market, with DLCs and premium services and whatnot, it’s literally milking the customers to death,” he said.
Crytek’s free-to-play games will be supported by its game streaming network Gface, which went into beta in February.